Prof. Michael Stoll writes:
Like so much of mid-century modernism, this upright roman/script style of lettering has become quite en vogue these days. It’s lettering, of course, designed specifically for the the logo/sign, not from a typeface, but there are a few fonts which have a similar flavor. I made some lists at FontShop recently to lasso this and related genres: upright script fonts. See also monolinear scripts.