Good photography can be the difference between a successful or ineffective eBay listing, and some sellers go to great lengths to capture their lots well, shooting at various angles in studio quality light and staging tasteful scenes to put the item in context.
The amusingly named Danish Mafia are taking eBay presentation to a new level, using video for their latest auction. Their Hans Olsen Dining Set (a unique delight that we’ve covered before) captured in HD Quality 1080 video, meticulously filmed with a camera rig that captures the piece in 360° without human intrusion — until the slick demonstration at 1:10 of the table’s built-in expansion mechanism.
This may mark the beginning of video as a standard for mid-century furniture listings on eBay. I expect to see more from other sellers in the near future. But it would take a lot of patience and expensive equipment to do it as well as the Danish Mafia have done.