Chromeography: Mid-Century Chrome Lettering

Stephen Coles

There are still a few spots to polish, but I thought readers would appreciate a sneak peek at another project of the Mid-Century Modernist. Chromeography is dedicated to the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.

The site is simply an interactive gallery you can explore by make/model, decade, color, and lettering style. There are also tags for emblems which are not on cars but appliances and gadgets like refrigerators and cameras.

So go ahead and bask in the gleam. Your feedback and photo submissions are welcome.

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  1. 11.05.09 Barclay

    Love this idea! Years ago, I saw an old jewelry business that was going out of business; they had a chrome lettered logo that was my last name (an uncommon spelling); I called to try to buy it (what use would they have now?) but unfortunately got no response. Hm. I sense a business opportunity….

  2. 11.13.09 Mr. Natural

    Have been collecting chrome trim letters from autos/trucks/appliances/ etc, and tags from old electric tools/travel trailers/etc. for many years. a couple of good books about auto trim are:
    U.S. HOOD ORNAMENTS AND MORE…by Lynn Huntsburger
    BRIGHTWORK …by Ken Steacy
    Thanks for the great blog.

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